Oscar Tweets: What’s hot, what’s not
The Twitter audience for the Academy Awards reached a fever pitch this year, but not for the co-hosts, the best picture or even the much-maligned co-hosts. The flurry of messages reached two peaks...
View ArticleWho can resist a Charlie Sheen tweet?
A company or individual with legions of Twitter followers is judged to be influential, a force that shapes the zeitgeist and influences consumers in today’s popular culture. Who’s shaping us now? That...
View ArticleCan business learn anything from Weinergate?
Despite the appalling missteps of some politicians, the jury’s in: Tweets and “likes” are beneficial to business. That means that a social networking strategy and employee time spent on sites like...
View ArticleMcDonalds learns Twitter skills the hard way
The folks at McDonald’s may not be “lovin’ it” so much after a Twitter marketing campaign backfired badly in recent days — not exactly the revenue booster they’d hoped it might be, we suspect. Seems...
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